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As per the findings of research, hardware and software held larger share in the advanced visualization market in 2016, primarily due to increasing installation of advanced visualization hardware and software in healthcare settings. The advanced visualization service market is expected to witness higher growth during the forecast period. The higher growth for services is attributed to the increasing demand for the implementation of advanced visualization solutions and training and education services. Among different type of advanced visualization solutions, enterprise-wide thin client-based solutions held larger share in the market in 2016, and it is also expected to witness higher growth during the forecast period. Improved data storage capacity, multi-user interface, centralized post-processing solutions, streamlined analysis, and enhanced data transfer capabilities of these solutions is significantly driving the growth of the global enterprise-wide thin client-based solutions market.

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Among different imaging type, magnetic resonance imaging segment contributed the largest revenue to the advanced visualization market in 2016. Magnetic resonance imaging is accurate and safe method of diagnostic imaging and it is increasingly being used in several clinical applications such as oncology, cardiology and musculoskeletal disorders, thus, increasing the demand for magnetic resonance imaging advanced visualization solutions.

The increasing number of surgical procedures in hospitals and improved compliance for advanced visualization for the treatment of various diseases has led to the maximum installation of advanced visualization software and hardware solutions in hospitals. However, the increasing demand for early and efficient diagnosis of diseases is expected to lead to a higher growth in demand for advanced visualization software in imaging centers.

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The advanced visualization market is primarily dominated by General Electric Company, Canon, Inc., Siemens AG and Koninklijke Philips N.V. However, the significant growth in the market and immense revenue generation opportunities are attracting several new players to enter the market for advanced visualization. This makes the market highly competitive and dynamic. Some of the other key players in the advanced visualization industry are Fujifilm Holdings Corporation, Carestream Health, Agfa-Gevaert N.V., and Ziosoft.